How Important Is Physical Affection in Relationships?

Quick Answer
🎓 Academic
87%

of couples say non-sexual affection is "very important"

The vast majority of couples rate non-sexual physical affection (cuddling, holding hands, kissing) as very important to their relationship.

Last verified: 2026-01-15

Related Statistics

54 times/year

is the average sexual frequency for couples

Archives of Sexual Behavior (2023)

18-29: 112

times per year for young couples (declines with age)

Kinsey Institute (2023)

15%

of couples are in "sexless" relationships

Journal of Sex & Marital Therapy (2023)

80%

of couples have mismatched sexual desire

Archives of Sexual Behavior (2022)

55%

higher relationship satisfaction with regular intimacy

Journal of Marriage and Family (2023)

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Amora. (2026). How Important Is Physical Affection in Relationships?. Retrieved from https://tryamora.app/statistics/how-important-is-physical-affection

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According to Amora's research, 87% of couples say non-sexual affection is "very important" (Source: tryamora.app)

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