Every video in this program has the same shape: the girl reads a question from an Amora quiz, and the guy answers with an unexpected or spicy take in a few words, with a straight face. It's one natural take of four to six questions, and then it ends. The answer is what makes it work.
Here are three of the most viral videos in this format. Watch them, then follow the four steps below.
1. Set up
- Sit together on a couch or at a table, both of you in frame.
- Keep the camera steady. A tripod, a table, or the couch all work, whatever holds it level.
- Warm light from behind the camera, not harsh overhead light.
- No music, no filters.
2. Pick your answers
Plan the answers before you film. For each question:
- Picture the expected, "good partner" answer.
- Consider the opposite.
- Go honest or controversial, whichever gives people something to argue about.
- Keep it to a few words.
Deliver it with a straight face. No smirking, no laughing, no "just kidding."
Styles that work:
- Brutally honest. A flat verdict on a grey situation. "That's basically cheating, to me."
- Cold logic. Practical over romantic. "I'd take the money."
- Defiant. Double down when she pushes back. "You're a cheater."
- One flat word. A blunt answer where she expected nuance. "Yes."
3. Film it
First, get the creator build (one time only):
- We add you to TestFlight. Watch your email for the invite, then install the Amora creator build (this is a separate app from the public one).
- Open it, go to Settings, and turn on Creator Mode. It surfaces the exact quizzes we've designed to go viral. Only film from these.
Then prop the phone, open one of those quizzes, and record in one take:
- She reads question one out loud. No intro.
- He answers in a few words, straight-faced.
- She reacts.
- Repeat for four to six questions. Save the biggest reaction for last.
- Stop on that last reaction. Aim for 25 to 35 seconds.
Keep the question on screen the whole time, either by overlaying a screen-recording of the quiz, or by labelling two cups and pouring water into your pick as you answer.
4. Post it
- Post to both TikTok and Instagram Reels the same day.
- Caption: short and curiosity-driven, like "wait did he really say that 😭"
- Hashtags (five max): #couples #couplequiz #wouldyourather #relationshiptest #amora
- Tag @amora.app in the caption and with a sticker.
- Reply to your first few comments in the first half hour. Don't pin anything.
What kills a video
- An intro. "Hey guys, today we're trying..." makes people scroll before the question even lands.
- Music. It covers the silence that makes the answer hit.
- Laughing or smirking through it. There's nothing to argue about if you're not serious.
- "...just kidding" after the answer. It lets all the air out.
- Long, explained answers. Keep them short.
- A "comment below" call to action. It drops your retention.
More examples
The Examples Library has the top-performing videos to study, sorted by views. Watch a few before your first shoot.
Quick answers
How often should I post? After your warm-up, aim for about 15 videos a week (three a day, five days a week), each on both TikTok and Instagram.
What if a video flops? Post the next one. One flop is just variance. If a few flop in a row, message us.
Can I reuse a question? Yes, especially if the first version did well.
My partner won't be on camera? This format needs both of you, so it won't work without that.
My honest answer is the safe one? Play a character for the video: pick the spicier option and commit.